Born out of the Covid-19 boredom with the urge of having something new other than coffee, suiting the golden era of delivery. coming across the intentions of splitting brew92 from the monotonous products and language. The creation of the product for this campaign” cinnamon bun” was established to play outside of the herd which ultimate satisfaction to the taste buds widen the range of the brands tonality through using comedy and mockery copywriting and visuals. Testing the waters with social media teasers of existing movies that still hold the concept of extreme greatness which the name of campaign, the irony of creating comedy content on such a delightful dessert.
The meaning of prosperity, life, and essance..
The substantial part of Saudi’s identity...
And Al-Ahli Saudi Football Club..
But there is more to the story..
Green is the common denominator, which immensifies submerges both
identities in one simple question.. “What’s the meaning of green?”
Green is not just another color, it’s a nationality.
It is a story that previews loyalty, good beginnings, growth, and peace.
And most importantly.. a loyal entity.
Modern Foods
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