Activating consumers nostalgia to remind them of their loyalty to the brand and how ganache was a part of every celebration from the oldest branch until the newest. Ganache always promotes sweets especially cakes and indulgent products. In this campaign We are not promoting cakes, we are promoting memories! We will apply this by sending out flick cameras in a 90s ganache cake packaging, with the wording of (we don’t create cakes only, we create memories too!), encouraging them to create more memories with ganache. The story comes from the client’s memories about the brand. How clients are telling stories on behalf of ganache resulting in social positioning of the brand to be the a partner in all of their family gathering, birthdays, graduation or even a period of time where they feel down and just need a good piece of cake to lighten up their days.
The meaning of prosperity, life, and essance..
The substantial part of Saudi’s identity...
And Al-Ahli Saudi Football Club..
But there is more to the story..
Green is the common denominator, which immensifies submerges both
identities in one simple question.. “What’s the meaning of green?”
Green is not just another color, it’s a nationality.
It is a story that previews loyalty, good beginnings, growth, and peace.
And most importantly.. a loyal entity.
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