Out of appreciation for the legacy some brands created, with lifelong communication through slogans and copy. Campaign’s intention is to generate awareness towards brand originality in terms of copy and color scheme while setting a principle of, "if you were to steal other brand’s theme, apply your art on it and pour your identity over it. “if you steal, steal like an artist”.
The meaning of prosperity, life, and essance..
The substantial part of Saudi’s identity...
And Al-Ahli Saudi Football Club..
But there is more to the story..
Green is the common denominator, which immensifies submerges both
identities in one simple question.. “What’s the meaning of green?”
Green is not just another color, it’s a nationality.
It is a story that previews loyalty, good beginnings, growth, and peace.
And most importantly.. a loyal entity.
Modern Foods
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