To serve the gap of Plan B in terms of values, elevating the standers of the local consumer while feeding the high expectation of the market. An upgraded location requires an upgraded concept and products to penetrate the local market.
Ali Shaaban
A glance of The Plan’s Past Concepts Created concepts suiting the brand in terms of verbal and visual communication. Concepts were created to gain awareness and engagements through social media and among the targeted segments.
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